To us, the term ‘branding’ covers many areas: overall brand strategy, brand identity, company or product naming, brand architecture, brand guidelines, and brand activation. If your organisation were a person, who would they be?
Brand Strategy:The essence of who you are and where you are going. Brand Identity: How you are dressed. This is the face of your brand, and includes your logo, typefaces, visual communication, verbal communication, and even the colours you use. Naming: Incredibly important to get right, especially if you are operating in the global market. A good name is the backbone to a brand, and we’ve come up with some strong ones in our time. Brand Architecture: Think of this as being like the relationship between family members; it should work harmoniously, but can get a bit confusing if you have a big family. If you’re organisation has several brands under one roof, then this is an important area to look at. Brand Guidelines: This ensures consistency throughout your brand, putting in place guidelines for: tone of voice, colour, typography, and visual communication. Brand Activation: Perhaps the most important element of your brand, and what was traditionally known as ‘delivering the goods’. Are you who you say you are?