Communication has drastically changed since the digital revolution. You can now interact with a global audience through an online presence, have an advertising campaign ‘go viral’, be talked about across multiple social networking platforms, and have a two-way conversation with your audience.
The psychology of communication is different online, and this can work in your favour. People are simply exposed to so much that they flick through websites and social media, focusing only on clear messages that communicate with them in their digital tongue — and by that, we mean: draws them in with engaging copy, holds their attention, allows them to dig deeper for the information they really want, allows them to easily navigate online, and gives them something interesting/informative/different/funny (or all of the aforementioned!) that they can share with their friends.And that’s only the tip of the iceberg.